Privacy Policy
1. Who We Are
HG Advertising is a full-service creative and marketing agency based in New Cairo, Egypt.
Our services include: Social Media Management, Content Creation, Media Buying, Branding, Web Design & Development, Public Relations, Influencer Marketing, Creative Campaigns, Production & Photography, and Marketing Strategy.
Whenever we refer to "HG," "we," "our," or "us," we're talking about HG Advertising. When we say "you," we're referring to anyone visiting our website or using our services.
2. What Information We Collect
We only collect information that helps us communicate with you and deliver our services.
Information you provide: Such as your name, company name, job title, email address, phone number, information submitted through contact forms, project details, and proposal requests.
Information collected automatically: When you visit our website, we may collect IP address, browser and device information, pages visited, time spent on our website, referring websites, and general usage analytics. This helps us understand how visitors use our website and improve their experience.
Information provided by our clients: Some clients provide us with customer data to run advertising campaigns or marketing activities, such as CRM exports, customer lists, website analytics, and advertising audiences. We only process this information according to our client's instructions.
3. How We Use Your Information
We use your information to: Respond to your inquiries; Prepare proposals and quotations; Deliver the services you've requested; Manage marketing campaigns; Communicate about projects and invoices; Improve our website and services; Meet our legal and tax obligations; and Send occasional updates or marketing emails (unless you've opted out).
We never use your information for purposes unrelated to our business relationship.
4. Legal Basis for Processing
Whenever applicable, we process personal information because: You've given us permission; We need the information to provide our services; We're fulfilling a legal obligation; or We have a legitimate business interest that doesn't override your privacy rights.
If a project is subject to additional privacy regulations (such as GDPR), we'll include the appropriate terms in the project's contract or a separate Data Processing Agreement.
5. Cookies
Like most modern websites, we use cookies and similar technologies. Cookies help us: Keep the website working properly, Remember your preferences, Measure website performance, Understand visitor behavior, and Improve user experience.
Some tools we use may include services like Google Analytics and Meta Pixel. You can disable cookies through your browser settings at any time, although doing so may affect certain website features. We never use cookies to collect sensitive personal information.
6. Who We Share Information With
We never sell your personal information. However, we may share information when necessary with trusted partners who help us deliver our services, including: Hosting providers, Project management software, Email platforms, Analytics tools, Creative freelancers, Production partners, Advertising platforms such as Meta, Google, TikTok, LinkedIn, and Snapchat, Legal and financial advisors, and Government authorities where required by law.
Whenever we work with third parties, we expect them to handle your information responsibly and confidentially.
7. International Data Transfers
Because many of our clients operate across different countries, your information may occasionally be stored or processed outside Egypt. Whenever this happens, we take reasonable steps to ensure your information receives an appropriate level of protection that complies with applicable laws and the requirements of our clients.
8. How Long We Keep Your Information
We only keep personal information for as long as it's genuinely needed. That may include: Delivering our services, Reporting on completed work, Accounting and tax requirements, Legal obligations, and Resolving disputes. Once the information is no longer required, we'll securely delete it or anonymize it whenever practical.
9. Keeping Your Information Safe
Protecting client information is extremely important to us. We use reasonable administrative, technical, and organizational safeguards to reduce the risk of unauthorized access, loss, or misuse. These measures include: Secure file storage, Restricted internal access, Confidentiality obligations for employees and contractors, Password-protected systems, and Controlled access to client accounts.
While no online system can ever be completely secure, we continuously work to protect your information using industry best practices.
10. Your Privacy Rights
Subject to applicable law, you may request to: Access the personal information we hold about you, Correct inaccurate information, Delete your information where legally permitted, Object to certain types of processing, and Withdraw consent where consent is the legal basis for processing.
If you'd like to exercise any of these rights, simply contact us and we'll respond within a reasonable timeframe. To protect your privacy, we may ask you to verify your identity before processing your request.
11. Children's Privacy
Our services are designed for businesses and professionals. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we've unintentionally collected such information, we'll delete it as soon as reasonably possible.
12. Updates to This Policy
As our business grows, this Privacy Policy may occasionally change. Whenever significant updates are made, we'll publish the latest version on our website along with the updated effective date. By continuing to use our website or services after those changes take effect, you agree to the updated policy.